About:

I’m Eli Peer, a brand strategist with over 20 years of experience building impactful brands.

My mission is clear: to protect animals from cruelty, exploitation, and abuse, challenging the belief that animals exist for human use.

I believe in the power of storytelling to drive change — something I learned firsthand while leading the transformative branding of SodaStream, which culminated in its acquisition by PepsiCo.

Today, I’m focused on using my expertise to advance animal rights and environmental justice. My goal is to help organizations create immersive global campaigns that inspire empathy, bridge corporate influence with ethical advocacy, and build a compassionate future.