Pepsi Max Top Street Food # 2 - Bar Refaeli

To continue Pepsi’s push to dethrone Coke Diet and connect with the young urban crowd, Pepsi Max Top Street Food is back for its second year.

Following last year’s success and the win of 4 MAA Globes Awards, the campaign celebrates and reinforces the bond between Israel’s bustling street food scene and Pepsi Max.

This year, Bar Refaeli, Hen Mizrahi, and Gadi Wilchersky star in a series of TV commercials and web videos, where Mizrahi and Wilchersky humorously spoof different ad genres.

A dedicated website invites users to vote for the top 50 street food spots, combining public votes with a culinary jury.