SodaStream BE a sparkling water maker

SodaStream launched a MULTI STATE billboard campaign to introduce its new strategy - shifting from a sugary Me2 soda brand to a healthy sparkling water brand. A strategy we led for over two years with SodaStream's C-Suite.

The campaign celebrated consumers as “Sparkling Water Makers”, empowering them to create their own drinks at home, adding fresh ingredients and controlling the fizz.

We produced the campaign and orchestrated the media buying and planning for wide distribution in cities like New York, San Francisco, and seattle.