Flora Nero sustainable Design House

Flora Nero merges luxury design and sustainability, creating indulgent, responsibly crafted pieces. Founded by Eli and Anna Peer in 2022, the debut collection, Other_Worldly, is inspired by the sleek mystery of UFOs and the post-war prosperity of the jetset era. Each piece, crafted from sustainable materials like recycled aluminum and upcycled cords from antique Japanese kimonos, embodies an eco-conscious approach without compromising on style. The concept creation, full brand identity, creative direction, and product creation were entirely produced in-house by Eli and Anna Peer, with product design by Marc Thorpe.

At its launch at Just One Eye Boutique in LA, Flora Nero dazzled with plant-based cuisine and accessories, setting a new standard for luxurious sustainability. The collection was unveiled through a cinematic two-part video, following the day and night of a Hollywood couple and their friends, capturing the essence of the Flora Nero lifestyle. Photographer Jonathan Lennard brought the collection to life with breathtaking imagery, adding to the brand's visual allure.

Flora Nero’s focus on responsible design, eco-friendly packaging, and premium craftsmanship has established it as a new force in luxury. From its sleek materials to the weight and feel of each piece, Flora Nero delivers Exceptional Objects of Indulgence, designed to be admired, held, and cherished.

Watch the full video here.