SodaStream Soda bar global concept - For Source
How do you take a brand known for cheap products and make it the darling of high-end design? Enter the SODA BAR, a groundbreaking concept that launched SodaStream’s SOURCE machine, designed by superstar Yves Behar, whom we introduce to the brand. We then collaborated on the design brief to ensure the SOURCE would be the centerpiece of any kitchen, standing proudly alongside Nespresso and KitchenAid.
We kicked off at Salone del Mobile in Milan, transforming the Leonardo da Vinci Museum main hall into a sustainable bar made from recycled cardboard and reclaimed wood. Serving sparkling cocktails, we threw unforgettable parties, projected videos on the a hugh wall in the iconic Zona Tortona, and had models on custom tricycles handing out sparkling water across the city. The SODA BAR concept became a sensation, earning huge PR and coverage by the leading lifestyle and design publications and influencers.
But we didn’t stop there! We took SODA BAR on a world tour, bringing the concept to NYC Design Week at a brownstone in the Meatpacking District, then to the Victoria & Albert Museum in London during London Design festival, and even to cities like Tokyo, Stockholm, Copenhagen, Tel Aviv, Toronto, New ZEALAND, SINGAPORE, Paris and Sydney. To top things off, we built two soda bars at Harrods, the iconic London department store. We took over Harrods' storefront windows, and for the first time in Harrods history, we invited passersby to step into the storefront area and enjoy sparkling drinks made fresh with the new sodastream source. sales went Through the roof!
The cherry on top? We took SODA BAR to the Cannes Film Festival, producing it at the American Pavilion, where a variety of celebrities enjoyed our sparkling drinks and posed for photos.
With SODA BAR, we didn’t just elevate the brand; we turned SodaStream into a high-end lifestyle choice that merged sustainability with premium design.
AWARDS the source recived: Red Dot ; iF Product Design Award ; Dieline Awards ; Green GOOD Design Awards ; GOOD Design Awards ; Australian Design Awards ; SPARK! Awards ; International Design Awards ; SPARK! Awards
