SodaStream heavy Bubbles wins Golden Drum award

We’re thrilled to have won a 2016 Golden Drum award with SodaStream for best viral online campaign.

The Heavy Bubbles campaign launched on April 1, 2016, featuring Game of Thrones star Thor Bjornsson in a spoof video introducing water bottles designed as weight-lifts. The joke? You can work out while carrying your drinks home! The second part revealed SodaStream as the eco-friendly solution to fight plastic bottle pollution.

Within the first 24 hours, the video hit 1 million views with no sponsored media, skyrocketing to several million soon after.

F**K plastic bottles