Alchemy Lounge, SodaStream MIX by Yves Behar

In 2015, Allenby, led by Eli Peer, returned to Salone del Mobile to launch SodaStream MIX, a machine designed to carbonate almost any liquid, including alcoholic beverages. To introduce MIX, Allenby created the Alchemy Lounge, a pop-up bar inspired by transformation - liquid to carbon, metals to gold.

Designed by Yves Behar as a futuristic spacecraft, the lounge was set in the mirrored Versace Theatre. The event featured cocktails crafted by mixologist Ariel Leizgold, collaborations with Campari Group, and a 1,400-guest party with Wallpaper Magazine*.