Humanscale BODIES IN MOTION by Todd Bracher

Todd Bracher and Allenby, led by Eli Peer, collaborated to create a digital interactive experience for Humanscale at Ventura Centrale during Salone del Mobile in Milan. Sixteen mounted lights tracked visitors' movements, projecting them onto a massive 5-meter circular screen, emphasizing body and motion, the core of Humanscale’s ergonomic solutions. The installation drew huge crowds, with over 30,000 visitors, creating a line outside and generating over 20,000 social posts viewed by tens of millions. The ROI was significant, with 20 million impressions. The installation was featured in Archiproducts, Dezeen, and named one of the 10 best installations by Authentic Interior, making it a highlight of Milan Design Week.