Mentos Fresh Summer Pop-Up Store

Located at Tel Aviv Port, the city’s busiest beach promenade, the Mentos Pop-Up became a summer sensation, attracting over 30,000 visitors. Guests enjoyed a variety of activities, from crafting personalized Mentos products via a dedicated app to filling giant Mentos packages at the Rainbow machine. Thousands of families shared their experiences, generating millions of views on social media.

The pop-up hosted craft workshops and children’s shows, all with free entrance.

The event was featured in Time Out Magazine, Ynet, NRG, and more.

Allenby, led by Eli Peer, managed the design, production, and daily operations of this engaging activation.