Only 100% Taste, 0% Guilt

Only is an innovative dairy-free probiotic pudding leading a revolution in Israel's refrigerators. Founded by Ronen Lavie, the journey began with the goal to create the first vegan yogurt. Now, after six years in Strauss’s incubator, Only has arrived on shelves with just a few natural ingredients, made using the ZERO WASTE method. Targeting the 23% of Israelis who avoid or reduce dairy, we launched Only with a quirky Middle Eastern rock opera, starring Tzlil Daninand Gil Cohen. Directed by Moshe Rosenthal, the ad is as catchy as the pudding itself!