Absolut Blank by Nir hod

The Absolut Blank campaign invited artists from around the world to reimagine the iconic Absolut Vodka bottle. In Israel, Nir Hod, a major local artist and rising international star, was chosen for the project. Allenby, chosen by Absolut Vodka, led the collaboration, selecting the artist and managing the entire process. Hod’s designs joined the work of legends like Andy Warhol, Keith Haring, and Jean-Michel Basquiat.

Beyond the bottles, Hod created an artistic light show for outdoor billboards, making the campaign a pioneering step in art and commerce. The billboards, launched in September, showcase Absolut's continued legacy of fostering creativity.

Nir Hod shared: "It’s an experience creating a product for Absolut, a company that for decades has been a pioneer in understanding the connection between art and commerce... It is an honor for me to design a brand for Absolut, a company that hosted incredible artists such as Andy Warhol, Louise Bourgeois, and Ed Ruscha."