Absolut Blank by Pilpeled

To strengthen Absolut’s artistic presence and deepen its connection with Tel-Aviv's creative scene, Allenby led the collaboration with Pilpeled, a prominent street artist and nightlife icon.

Pilpeled designed a special Absolut Blank edition dedicated to Tel Aviv’s vibrant nightlife. His bottle features a window peeking into a bustling Tel-Aviv boulevard at night, framed by intricate oriental elements.

This was the first time Absolut Blank honored an Israeli city with a dedicated edition, which hit the market in April, supported by a series of elegant billboards throughout the city.

150,000 bottles were produced, packed in a beautiful box with a Pilpeled-designed t-shirt, all of which sold out. In true Allenby spirit, we celebrated with a launch party where thousands of hip Tel-Avivians danced until morning.

In addition, the Absolut Pilpeled bottle was promoted with a massive national billboard campaign, making the bottle an iconic part of Israel's urban landscape.