Hazorfim & Heeb Magazing Coloboration

Hazorfim is a prestigious Israeli brand known for its fine silver Judaica, often associated with more traditional, older, religious markets.

To modernize and appeal to a younger, secular generation of Jewish customers in the U.S. and Israel, Hazorfim collaborated with the provocative New York Jewish magazine HEEB and its founder Josh Noyman.

Together, they launched a dynamic campaign to find the face for Hazorfim’s international campaign, bridging the gap between tradition and modernity with a fresh, youthful vibe. The campaign garnered significant media attention across platforms.