SodaStream Re:Think Your drink

We produced “ReYour Drink” at Union Square, Manhattan, focusing on raising awareness about the excessive sugar content in industrial sodas and positioning SodaStream as the healthier alternative.

A 12-foot tall glass filled with sugar visually represented the average American couple’s yearly sugar consumption, while a Soda Bar offered refreshing, sugar-free carbonated drinks to passersby.

The event received significant media coverage from outlets like Page Six, Daily Mail, and Bloomberg TV.