ISAIAH MUSTAFA STARS IN MACCABEE BEER’S CAMPAIGN

Maccabee beer, once The most beloved lager in Israel, had lost its shine by the 2,000s, becoming known as a cheap beer and not availble even in one single bar in all of the country. To change its image, we targeted urban hipsters who cherish nostalgic brands, launching successful campaigns that brought Maccabee back on tap in many bars nationwide.

To seal the revival, we cast Isaiah Mustafa, famous for his Old Spice ads, in a video where he played the U.S. President delivering a speech about Maccabee’s MAGNIFICENT recipe made from 100% European malt.

Isaiah visit to Israel sparked widespread media buzz on multiple outlets.