Biggest Beer Fridge in the World

Ben Gurion, Tel-Aviv airport’s arrivals hall, that greets travelers who just landed in Israel, is a busy and emotional arena. Goldstar asked us to use it in a creative and original way.

We were commissioned by Goldstar to use the hall to create the most impactful campaign ever, so we chose to create a first-of-its-kind fridge, the biggest in the world in fact, containing over 5,000 chilly Goldstar beer bottles.

We used the hall’s 360-degree mega board space for the refrigerators, welcoming arrivals on both sides of the lobby.

By the number of people admiring the fridge doors, touching them, and trying to open them, it’s safe to say we rose to the challenge.