Puma Loves Urban - Ping Pong Table Design and Night Tournaments

To change Puma’s outdated, uncool brand perception, we created the PUMA Loves Urban concept, connecting Puma with the young hipster crowd and shifting its image to a cool urban lifestyle brand.

What’s cooler than Ping Pong? Nothing!

That’s why Puma hit the streets with the evolving Puma Loves Urban Concept, tapping into the city’s vibe with the coolest sport on earth.

We designed a sleek, custom Puma-branded table, splashed all over design blogs, and threw tournaments in the trendiest, Hipsters spots like Pasaz, Africa, and Teder.

Live DJs, drinks before each match (yeah, things got wild), and an electric final match had hundreds playing and thousands dancing, sharing it all on socials—reaching hundreds of thousands online. Street culture, redefined.

Leading to the tournaments, a wild street poster campaign covered the city's hot spots, with party promoters handing out invitations at all the leading clubs and parties to fuel the excitement for the night tournaments.