Talk Space Bubbles on 5th Ave

Talkspace, a startup dedicated to making therapy more accessible, teamed up with Allenby to launch a unique activation on Manhattan’s 5th Avenue.

To raise awareness about the availability of mental health services in the digital age and combat the stigma around therapy, two giant inflatable domes were placed on the street. Inside, passerby’s were invited to experience live therapy sessions via iPads, connecting them directly with Talkspace therapists. The transparent cubicles symbolized openness and transparency in mental health care.

The campaign garnered extensive media coverage, including features in USA TODAY, CNN, Huffington Post, and AOL.