Sodastream f**K plastic - the secret continent

SodaStream’s Secret Continent wasn’t your average environmental campaign—it was a plastic paradise with a satirical twist! In partnership with Earth Day Network and 5 Gyres, we launched this global digital campaign to raise awareness about the Great Pacific Garbage Patch. Positioned as a "resort" destination, we invited people to explore the plastic-packed "continent" through a magical, humorous lens. With Scarlett Johansson promoting it, we encouraged people to sign a Change.org petition urging world leaders to address ocean plastic pollution.

Visitors could interact with the site, explore bizarre creatures like the “Plastic Phish,” and even design their own flag for the Secret Continent. The campaign, with over 630,000 Facebook likes, was more than just a playful stunt—it was a powerful collaboration aimed at advocating for ocean health and systemic environmental change.