sodastrem f**k plastic bottle - The cage campaign

SodaStream’s Cages Campaign wasn’t just a stunt, it was a global statement.

We took thousands of discarded plastic bottles, stuffed them into massive metal cages, and returned them to their rightful owners. Dropping cages outside Coca-Cola HQ (yes, they called the cops, and news channels were there to report it, oops!), major festivals, airports, city centers, and even at the UN's Global Environmental Conference, we created waves of media buzz.

With celebrities like Susan Sarandon in tow, the campaign forced the world to face the truth about single-use plastics. This campaign was low-budget, bold, in your face, unfiltered, and unforgettable.