Berman Bakery’s rebranding and launch campaign

For Berman Bakery’s rebranding, we undertook the redesign of Israel’s largest and oldest bakery. Founded in 1875 by Kreshe Berman and still owned by the Berman family, the brand is nearly 130 years old and sells in every supermarket and store across the country. It was an honor to rebrand such a historic institution. Along with the new logo, packaging, and visual identity, we launched a campaign featuring billboards and TV ads, bringing a fresh, colorful look to an iconic brand we all grew up with.