else. world baby food reimagined

The way we perceive food has evolved, but baby food has lagged behind - until now.

Else Nutrition is revolutionizing the baby food industry with a plant-based, organic, milk-free, and soy-free formula made from just three natural ingredients: tapioca, almonds, and buckwheat. We led the brand's market launch with a visionary animated video, crafted to connect with millennial parents and emphasize the innovative values Else. world brings.

Directed by Sivan Kidron and written by Etay Naor, the campaign is winning praise across the board.